The 40's had a very distinct look - not quite the glamour of the 50's, but elegant and smart still. And despite the 40's having some amazing fashion trends, the working class citizens were unable to afford these desirable trends, and therefore stuck with simple, clean cut clothing.
Rations also made dressing more of a task - if clothing were to get damaged, there was no easy way to acquire new clothes - they were mended - women would often stay up all night sewing seams back-together and darning socks and tights. Throwing away perfectly good clothes was shocking.
Most women wore skirts at or near knee-length, with simply-cut blouses or shirts and square-shouldered jackets. Popular magazines and pattern companies advised women on how to remake men's suits into smart outfits, since the men were in uniform and the cloth would otherwise sit unused. Eisenhower jackets became popular in this period. Influenced by the military, these jackets were bloused at the chest and fitted at the waist with a belt.
Our idea is we use simple clothing for our characters - but with the implication that some of the clothing was bought before the clothes ration, and therefore has not suffered the ban. We also show scenes of the couple before the war - first meeting, first date etc.. and also a shot of them meeting the husbands sister - who is younger and from the city - suggesting her clothing is influenced by the new fashions emerging from 1930- 1942.
A Popular trend - the Trenchcoat - became fashionable when the British Army used them.
Polka dot and Floral dresses were incredibly popular in the early 1940's
A fashionable woman walking down Hollywood and Vine 1944 - what was to come
A movie still from 'The Edge Of Love' a film set during the second world war - this particular still is set in rural Wales - an example of how two normal English women would've dressed.
Shoe C is the shoe we will be wearing throughout our music video - as we feel it is inkeeping with the fashion that women in the rural areas would've found more attainable for daily use.
We have several pregnant shots of our female protagonist - Ellie took some mock photos to see how it would look -
Side-View
Front-View
It is not obvious from the frontal view that she is pregnant, it is a lot more obvious from the side view - we will be having different shots containing different stages of pregnancy, so we will be able to increase and decrease the side of the bump easily.
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